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Python Guide: Load Google Analytics Data to Azure Synapse Using dlt

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This page provides technical documentation on how to load data from google analytics, a platform that gathers data from your websites and apps to generate insightful reports about your business, to azure synapse, a limitless analytics service that combines enterprise data warehousing and Big Data analytics. The process is facilitated using an open-source Python library called dlt. For more information on the source, visit Google Analytics.

dlt Key Features​

  • Google Analytics Integration: dlt provides a verified source for Google Analytics, allowing you to load data using the Google Analytics API to the destination of your choice.
  • Azure Synapse Destination: With dlt, you can easily install the DLT library with Synapse dependencies. This allows you to utilize Azure Synapse as a data warehouse for your data stack.
  • Matomo Source: dlt supports a verified source for Matomo, a free and open-source web analytics platform. This enables you to load data using the Matomo API to your chosen destination.
  • Governance Support in Pipelines: dlt pipelines offer robust governance support through mechanisms such as pipeline metadata utilization, schema enforcement and curation, and schema change alerts. Learn more about these features in the Build a Pipeline Tutorial.
  • Tutorial for Building Data Pipeline: dlt offers a comprehensive tutorial on how to efficiently use the library to build a data pipeline. The tutorial covers a range of topics from fetching data from the GitHub API to securely handling secrets.

Getting started with your pipeline locally​

0. Prerequisites​

dlt requires Python 3.8 or higher. Additionally, you need to have the pip package manager installed, and we recommend using a virtual environment to manage your dependencies. You can learn more about preparing your computer for dlt in our installation reference.

1. Install dlt​

First you need to install the dlt library with the correct extras for Azure Synapse:

pip install "dlt[synapse]"

The dlt cli has a useful command to get you started with any combination of source and destination. For this example, we want to load data from Google Analytics to Azure Synapse. You can run the following commands to create a starting point for loading data from Google Analytics to Azure Synapse:

# create a new directory
mkdir google_analytics_pipeline
cd google_analytics_pipeline
# initialize a new pipeline with your source and destination
dlt init google_analytics synapse
# install the required dependencies
pip install -r requirements.txt

The last command will install the required dependencies for your pipeline. The dependencies are listed in the requirements.txt:


google-analytics-data
google-api-python-client
google-auth-oauthlib
requests_oauthlib
dlt[synapse]>=0.3.25

You now have the following folder structure in your project:

google_analytics_pipeline/
├── .dlt/
│   ├── config.toml          # configs for your pipeline
│   └── secrets.toml         # secrets for your pipeline
├── google_analytics/                   # folder with source specific files
│   └── ...
├── google_analytics_pipeline.py        # your main pipeline script
├── requirements.txt         # dependencies for your pipeline
└── .gitignore               # ignore files for git (not required)

2. Configuring your source and destination credentials​

The dlt cli will have created a .dlt directory in your project folder. This directory contains a config.toml file and a secrets.toml file that you can use to configure your pipeline. The automatically created version of these files look like this:

generated config.toml​

# put your configuration values here

[runtime]
log_level="WARNING"  # the system log level of dlt
# use the dlthub_telemetry setting to enable/disable anonymous usage data reporting, see https://dlthub.com/docs/telemetry
dlthub_telemetry = true

[sources.google_analytics]
property_id = 0 # please set me up!
queries = 
["a", "b", "c"] # please set me up!

generated secrets.toml​

# put your secret values and credentials here. do not share this file and do not push it to github

[sources.google_analytics.credentials]
client_id = "client_id" # please set me up!
client_secret = "client_secret" # please set me up!
refresh_token = "refresh_token" # please set me up!
project_id = "project_id" # please set me up!

[destination.synapse]
create_indexes = false
default_table_index_type = "heap"
staging_use_msi = false

[destination.synapse.credentials]
database = "database" # please set me up!
password = "password" # please set me up!
username = "username" # please set me up!
host = "host" # please set me up!
port = 1433
connect_timeout = 15
driver = "driver" # please set me up!

2.1. Adjust the generated code to your usecase​

Further help setting up your source and destinations
  • Read more about setting up the Google Analytics source in our docs.
  • Read more about setting up the Azure Synapse destination in our docs.

3. Running your pipeline for the first time​

The dlt cli has also created a main pipeline script for you at google_analytics_pipeline.py, as well as a folder google_analytics that contains additional python files for your source. These files are your local copies which you can modify to fit your needs. In some cases you may find that you only need to do small changes to your pipelines or add some configurations, in other cases these files can serve as a working starting point for your code, but will need to be adjusted to do what you need them to do.

The main pipeline script will look something like this:


""" Loads the pipeline for Google Analytics V4. """

import time
from typing import Any

import dlt

from google_analytics import google_analytics

# this can also be filled in config.toml and be left empty as a parameter.
QUERIES = [
    {
        "resource_name": "sample_analytics_data1",
        "dimensions": ["browser", "city"],
        "metrics": ["totalUsers", "transactions"],
    },
    {
        "resource_name": "sample_analytics_data2",
        "dimensions": ["browser", "city", "dateHour"],
        "metrics": ["totalUsers"],
    },
]


def simple_load() -> Any:
    """
    Just loads the data normally. Incremental loading for this pipeline is on,
    the last load time is saved in dlt_state, and the next load of the pipeline will have the last load as a starting date.

    Returns:
        Load info on the pipeline that has been run.
    """
    # FULL PIPELINE RUN
    pipeline = dlt.pipeline(
        pipeline_name="dlt_google_analytics_pipeline",
        destination='synapse',
        full_refresh=False,
        dataset_name="sample_analytics_data",
    )
    # Google Analytics source function - taking data from QUERIES defined locally instead of config
    # TODO: pass your google analytics property id as google_analytics(property_id=123,..)
    data_analytics = google_analytics(queries=QUERIES)
    info = pipeline.run(data=data_analytics)
    print(info)
    return info


def simple_load_config() -> Any:
    """
    Just loads the data normally. QUERIES are taken from config. Incremental loading for this pipeline is on,
    the last load time is saved in dlt_state, and the next load of the pipeline will have the last load as a starting date.

    Returns:
        Load info on the pipeline that has been run.
    """
    # FULL PIPELINE RUN
    pipeline = dlt.pipeline(
        pipeline_name="dlt_google_analytics_pipeline",
        destination='synapse',
        full_refresh=False,
        dataset_name="sample_analytics_data",
    )
    # Google Analytics source function - taking data from QUERIES defined locally instead of config
    data_analytics = google_analytics()
    info = pipeline.run(data=data_analytics)
    print(info)
    return info


def chose_date_first_load(start_date: str = "2000-01-01") -> Any:
    """
    Chooses the starting date for the first pipeline load. Subsequent loads of the pipeline will be from the last loaded date.

    Args:
        start_date: The string version of the date in the format yyyy-mm-dd and some other values.
            More info: https://developers.google.com/analytics/devguides/reporting/data/v1/rest/v1beta/DateRange

    Returns:
        Load info on the pipeline that has been run.
    """
    # FULL PIPELINE RUN
    pipeline = dlt.pipeline(
        pipeline_name="dlt_google_analytics_pipeline",
        destination='synapse',
        full_refresh=False,
        dataset_name="sample_analytics_data",
    )
    # Google Analytics source function
    data_analytics = google_analytics(start_date=start_date)
    info = pipeline.run(data=data_analytics)
    print(info)
    return info


if __name__ == "__main__":
    start_time = time.time()
    simple_load()
    end_time = time.time()
    print(f"Time taken: {end_time-start_time}")

Provided you have set up your credentials, you can run your pipeline like a regular python script with the following command:

python google_analytics_pipeline.py

4. Inspecting your load result​

You can now inspect the state of your pipeline with the dlt cli:

dlt pipeline dlt_google_analytics_pipeline info

You can also use streamlit to inspect the contents of your Azure Synapse destination for this:

# install streamlit
pip install streamlit
# run the streamlit app for your pipeline with the dlt cli:
dlt pipeline dlt_google_analytics_pipeline show

5. Next steps to get your pipeline running in production​

One of the beauties of dlt is, that we are just a plain Python library, so you can run your pipeline in any environment that supports Python >= 3.8. We have a couple of helpers and guides in our docs to get you there:

The Deploy section will show you how to deploy your pipeline to​

  • Deploy with Github Actions: dlt allows you to deploy your pipelines using GitHub Actions, a CI/CD runner that can be used for free. You can easily schedule your GitHub Actions using a cron schedule expression. Check out the guide to deploy a pipeline with Github Actions for more details.

  • Deploy with Airflow: If you prefer using Airflow for your deployments, dlt provides support for that too. You can use Google Composer, a managed Airflow environment provided by Google, to deploy your pipelines. Learn more about deploying a pipeline with Airflow.

  • Deploy with Google Cloud Functions: Another option for deployment is using Google Cloud Functions. This serverless environment allows you to run your pipelines without having to manage any servers. To learn how to deploy your pipeline with Google Cloud Functions, refer to this guide.

  • Other Deployment Options: dlt offers a variety of other deployment options to suit your needs. Explore the other deployment methods that dlt supports.

The running in production section will teach you about:​

  • Monitor Your Pipeline: With dlt, you can easily monitor your pipeline to ensure it is running smoothly and efficiently. This feature allows you to keep track of your pipeline's performance and make necessary adjustments as needed. Learn more about how to Monitor your pipeline.
  • Set Up Alerts: dlt also allows you to set up alerts to notify you of any issues or changes in your pipeline. This feature ensures that you are always aware of the status of your pipeline and can take immediate action if necessary. Find out how to Set up alerts.
  • Set Up Tracing: Tracing is another important feature that dlt offers. It allows you to track the execution of your pipeline and identify any potential issues or bottlenecks. Learn how to Set up tracing.

Additional pipeline guides​

This demo works on codespaces. Codespaces is a development environment available for free to anyone with a Github account. You'll be asked to fork the demo repository and from there the README guides you with further steps.
The demo uses the Continue VSCode extension.

Off to codespaces!

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