Load SimilarWeb data to DuckDB

Similarweb API delivers digital intelligence and traffic data through REST and Batch API interfaces for business intelligence and market analysis. Everything needed to build a working SimilarWeb → DuckDB pipeline is on this page: the API's base URL, authentication, endpoints, pagination and incremental field — plus a prompt that hands the whole job to your coding agent.

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Build your SimilarWeb to DuckDB pipeline

Paste this prompt into Claude, Codex, or Cursor. The agent does the rest.

PromptCopy prompt
Run uvx dlthub-init@latest to build a pipeline from SimilarWeb to DuckDB and run it on dltHub

That scaffolds a dltHub workspace and installs the dltHub AI harness — the project rules, the secrets-management skill, and the dlt MCP server your agent needs to work safely. From there it reads the SimilarWeb API, proposes the endpoints to load, then writes, runs and validates the pipeline while you review rather than type. Credentials are inspected through MCP tools, so your agent never reads secrets.toml itself. How the LLM-native workflow works →

Prefer to write it yourself? Every fact the agent uses is below.

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SimilarWeb API at a glance

These values come from the SimilarWeb API reference — the authoritative source if anything here looks out of date.

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How do I authenticate with the SimilarWeb API?

All REST API requests require an API key to be passed in the HTTP header with the name 'api-key'.

1. Get your credentials

1. Log in to the Similarweb platform (pro.similarweb.com). 2. Navigate to Settings > Account in the left-hand menu. 3. Under the Data Tools section, select REST API (or Batch API). 4. Click 'Generate a new API key'. 5. Provide a name and select the primary user for the key. 6. Click 'Create'. 7. In the Generated Keys table, locate your new key and ensure the Activation toggle is switched to ON. API keys must be activated to function. Note: Only account administrators can generate API keys.

2. Add them to .dlt/secrets.toml

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[sources.similarweb_source]
api_key = "your_api_key_here"

dlt reads this file automatically at runtime. With the harness, the setup-secrets skill prompts you for the values and never handles the raw credential in chat. For production, see setting up credentials with dlt.

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What SimilarWeb data can I load into DuckDB?

These are the SimilarWeb endpoints dlt can load into DuckDB:

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How do I load only new SimilarWeb records?

The SimilarWeb API reference does not document a timestamp or sequence field for these endpoints, so there is nothing to advertise here as verified. Pick a field from the endpoints table above that increases with every write, then set it as the cursor_path.

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{"name": "traffic_engagement", "endpoint": {
    "path": "v5/website-analysis/websites/traffic-and-engagement",
    # Replace with a field that increases on every write.
    "incremental": {"cursor_path": "REPLACE_ME", "initial_value": "2024-01-01T00:00:00Z"},
}}

On the first run dlt loads everything from initial_value; on every run after that it requests only what changed and appends with write_disposition="merge" if you set a primary key. See incremental loading.

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What does the generated SimilarWeb pipeline look like?

A standard dlt REST API pipeline — the same code you would write by hand, loading /v5/website-analysis/websites/traffic-and-engagement/describe and /v3/batch/credits from the SimilarWeb API into DuckDB:

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import dlt
from dlt.sources.rest_api import RESTAPIConfig, rest_api_resources

@dlt.source
def similarweb_source(api_key=dlt.secrets.value):
    config: RESTAPIConfig = {
        "client": {
            "base_url": "https://api.similarweb.com/v5",
            "auth": {"type": "bearer", "token": api_key},
        },
        "resources": [
            {"name": "traffic_engagement", "endpoint": {"path": "v5/website-analysis/websites/traffic-and-engagement", "data_selector": "visits"}},
            {"name": "top_sites_ranking", "endpoint": {"path": "v5/website-analysis/websites/top-sites-ranking", "data_selector": "ranking"}}
        ],
    }
    yield from rest_api_resources(config)


def load_similarweb_to_duckdb() -> None:
    pipeline = dlt.pipeline(
        pipeline_name="similarweb_pipeline",
        destination="duckdb",
        dataset_name="similarweb_data",
    )
    load_info = pipeline.run(similarweb_source())
    print(load_info)


if __name__ == "__main__":
    load_similarweb_to_duckdb()

Run it with python similarweb_pipeline.py. The agent iterates on this until it loads cleanly — you review and approve, rather than write it from scratch.

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How do I query SimilarWeb data in DuckDB?

dlt creates one table per resource. Query the loaded data with Python or SQL — or ask your agent to, through the MCP server's execute_sql_query tool.

Python (pandas DataFrame):

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import dlt

data = dlt.pipeline("similarweb_pipeline").dataset()
df = data.traffic_engagement.df()
print(df.head())

SQL:

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SELECT * FROM similarweb_data.traffic_engagement LIMIT 10;

See querying your data with dataset and exploring it in marimo notebooks.

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How do I deploy the SimilarWeb to DuckDB pipeline in production?

The pipeline runs locally, which is ideal for prototyping and one-off analysis. When you need it on a schedule, monitored on every load, and shared with your team, deploy the same dlt code on the dltHub platform — no infrastructure to maintain. The prompt above already ends with "run it on dltHub", so your agent can take it there directly.

• Deploy & schedule — run the pipeline as a managed job with automatic retries.
• Monitor — observable job queues, alerting, and load metrics for every run.
• Transform — promote raw SimilarWeb loads into governed, documented models.
• Visualize & share — explore data in notebooks and publish live dashboards instead of static screenshots.

Book a demo →

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What other destinations can I load SimilarWeb data to?

dlt loads into any of these — only the destination argument changes:

Set dlt.pipeline(destination="snowflake") and add credentials in .dlt/secrets.toml. On the dltHub platform the same pipeline runs against a managed Iceberg lakehouse. See the full destinations list.

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Next steps

• Ready for production? Book a demo of the dltHub platform →
• dlt LLM-native workflow docs
• REST API source reference
• Join the dlt community on Slack