Load Google Analytics Reporting data to DuckDB

Google Analytics Reporting API provides programmatic access to report data from Google Analytics accounts. Everything needed to build a working Google Analytics Reporting → DuckDB pipeline is on this page: the API's base URL, authentication, endpoints, pagination and incremental field — plus a prompt that hands the whole job to your coding agent.

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Build your Google Analytics Reporting to DuckDB pipeline

Paste this prompt into Claude, Codex, or Cursor. The agent does the rest.

PromptCopy prompt
Run uvx dlthub-init@latest to build a pipeline from Google Analytics Reporting to DuckDB and run it on dltHub

That scaffolds a dltHub workspace and installs the dltHub AI harness — the project rules, the secrets-management skill, and the dlt MCP server your agent needs to work safely. From there it reads the Google Analytics Reporting API, proposes the endpoints to load, then writes, runs and validates the pipeline while you review rather than type. Credentials are inspected through MCP tools, so your agent never reads secrets.toml itself. How the LLM-native workflow works →

Prefer to write it yourself? Every fact the agent uses is below.

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Google Analytics Reporting API at a glance

These values come from the Google Analytics Reporting API reference — the authoritative source if anything here looks out of date.

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How do I authenticate with the Google Analytics Reporting API?

Authentication is performed using OAuth 2.0. Requests require an Authorization header with a Bearer token, which is typically obtained via service accounts or user-authorized OAuth flows.

1. Get your credentials

To obtain credentials for the Google Analytics Reporting API (specifically the GA4 Data API), follow these steps in the Google Cloud Console: 1. Select or create a Google Cloud project. 2. Enable the 'Google Analytics Data API' (analyticsdata.googleapis.com). 3. Navigate to APIs & Services > Credentials. 4. Choose either 'Create Credentials' > 'Service Account' for server-to-server access (recommended for production) or 'OAuth 2.0 Client ID' for user-based access. 5. If using a service account, download the resulting JSON key file. 6. In your Google Analytics property (GA4), add the service account email address as a user with at least 'Viewer' permissions.

2. Add them to .dlt/secrets.toml

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[sources.google_analytics_reporting_source]
project_id = "your_project_id"
client_email = "your_service_account_email"
private_key = "-----BEGIN PRIVATE KEY-----\n...\n-----END PRIVATE KEY-----\n"

dlt reads this file automatically at runtime. With the harness, the setup-secrets skill prompts you for the values and never handles the raw credential in chat. For production, see setting up credentials with dlt.

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What Google Analytics Reporting data can I load into DuckDB?

These are the Google Analytics Reporting endpoints dlt can load into DuckDB:

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How do I load only new Google Analytics Reporting records?

The Google Analytics Reporting API reference does not document a timestamp or sequence field for these endpoints, so there is nothing to advertise here as verified. Pick a field from the endpoints table above that increases with every write, then set it as the cursor_path.

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{"name": "run_report", "endpoint": {
    "path": "v1beta/{property=properties/*}:runReport",
    # Replace with a field that increases on every write.
    "incremental": {"cursor_path": "REPLACE_ME", "initial_value": "2024-01-01T00:00:00Z"},
}}

On the first run dlt loads everything from initial_value; on every run after that it requests only what changed and appends with write_disposition="merge" if you set a primary key. See incremental loading.

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What does the generated Google Analytics Reporting pipeline look like?

A standard dlt REST API pipeline — the same code you would write by hand, loading v1beta/properties/{property}:runReport and v1/reports:batchGet from the Google Analytics Reporting API into DuckDB:

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import dlt
from dlt.sources.rest_api import RESTAPIConfig, rest_api_resources

@dlt.source
def google_analytics_reporting_source(credentials=dlt.secrets.value):
    config: RESTAPIConfig = {
        "client": {
            "base_url": "https://analyticsreporting.googleapis.com/",
            "auth": {"type": "bearer", "token": credentials},
        },
        "resources": [
            {"name": "run_report", "endpoint": {"path": "v1beta/{property=properties/*}:runReport", "data_selector": "rows"}},
            {"name": "run_pivot_report", "endpoint": {"path": "v1beta/{property=properties/*}:runPivotReport", "data_selector": "rows"}}
        ],
    }
    yield from rest_api_resources(config)


def load_google_analytics_reporting_to_duckdb() -> None:
    pipeline = dlt.pipeline(
        pipeline_name="google_analytics_reporting_pipeline",
        destination="duckdb",
        dataset_name="google_analytics_reporting_data",
    )
    load_info = pipeline.run(google_analytics_reporting_source())
    print(load_info)


if __name__ == "__main__":
    load_google_analytics_reporting_to_duckdb()

Run it with python google_analytics_reporting_pipeline.py. The agent iterates on this until it loads cleanly — you review and approve, rather than write it from scratch.

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How do I query Google Analytics Reporting data in DuckDB?

dlt creates one table per resource. Query the loaded data with Python or SQL — or ask your agent to, through the MCP server's execute_sql_query tool.

Python (pandas DataFrame):

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import dlt

data = dlt.pipeline("google_analytics_reporting_pipeline").dataset()
df = data.run_report.df()
print(df.head())

SQL:

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SELECT * FROM google_analytics_reporting_data.run_report LIMIT 10;

See querying your data with dataset and exploring it in marimo notebooks.

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How do I deploy the Google Analytics Reporting to DuckDB pipeline in production?

The pipeline runs locally, which is ideal for prototyping and one-off analysis. When you need it on a schedule, monitored on every load, and shared with your team, deploy the same dlt code on the dltHub platform — no infrastructure to maintain. The prompt above already ends with "run it on dltHub", so your agent can take it there directly.

• Deploy & schedule — run the pipeline as a managed job with automatic retries.
• Monitor — observable job queues, alerting, and load metrics for every run.
• Transform — promote raw Google Analytics Reporting loads into governed, documented models.
• Visualize & share — explore data in notebooks and publish live dashboards instead of static screenshots.

Book a demo →

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What other destinations can I load Google Analytics Reporting data to?

dlt loads into any of these — only the destination argument changes:

Set dlt.pipeline(destination="snowflake") and add credentials in .dlt/secrets.toml. On the dltHub platform the same pipeline runs against a managed Iceberg lakehouse. See the full destinations list.

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Next steps

• Ready for production? Book a demo of the dltHub platform →
• dlt LLM-native workflow docs
• REST API source reference
• Join the dlt community on Slack