Load Apphud Facebook Conversions API data to DuckDB

Apphud provides a built-in integration to send subscription and purchase events to Meta's Conversions API for ad attribution and measurement. Everything needed to build a working Apphud Facebook Conversions API → DuckDB pipeline is on this page: the API's base URL, authentication, endpoints, pagination and incremental field — plus a prompt that hands the whole job to your coding agent.

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Build your Apphud Facebook Conversions API to DuckDB pipeline

Paste this prompt into Claude, Codex, or Cursor. The agent does the rest.

PromptCopy prompt
Run uvx dlthub-init@latest to build a pipeline from Apphud Facebook Conversions API to DuckDB and run it on dltHub

That scaffolds a dltHub workspace and installs the dltHub AI harness — the project rules, the secrets-management skill, and the dlt MCP server your agent needs to work safely. From there it reads the Apphud Facebook Conversions API API, proposes the endpoints to load, then writes, runs and validates the pipeline while you review rather than type. Credentials are inspected through MCP tools, so your agent never reads secrets.toml itself. How the LLM-native workflow works →

Prefer to write it yourself? Every fact the agent uses is below.

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Apphud Facebook Conversions API API at a glance

These values come from the Apphud Facebook Conversions API API reference — the authoritative source if anything here looks out of date.

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How do I authenticate with the Apphud Facebook Conversions API API?

The integration is configured via the Apphud dashboard where you provide a Dataset ID and Access Token for Facebook's Conversions API; it does not involve calling a REST API with these credentials directly.

1. Get your credentials

To obtain your Facebook Conversions API credentials for use in Apphud, navigate to the Facebook Events Manager. 1. Select the Pixel or Dataset you wish to use. 2. Go to the Settings tab. 3. Scroll to the Conversions API section. 4. Under 'Set up manually', click 'Generate access token' to create your API access token. Ensure you have the necessary developer or administrative privileges for the Meta Business account to view this option.

2. Add them to .dlt/secrets.toml

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[sources.apphud_facebook_conversions_api_source]
access_token = "REPLACE_ME"

dlt reads this file automatically at runtime. With the harness, the setup-secrets skill prompts you for the values and never handles the raw credential in chat. For production, see setting up credentials with dlt.

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What Apphud Facebook Conversions API data can I load into DuckDB?

These are the Apphud Facebook Conversions API endpoints dlt can load into DuckDB:

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How do I load only new Apphud Facebook Conversions API records?

The Apphud Facebook Conversions API API reference does not document a timestamp or sequence field for these endpoints, so there is nothing to advertise here as verified. Pick a field from the endpoints table above that increases with every write, then set it as the cursor_path.

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{"name": "customers", "endpoint": {
    "path": "v1/customers",
    # Replace with a field that increases on every write.
    "incremental": {"cursor_path": "REPLACE_ME", "initial_value": "2024-01-01T00:00:00Z"},
}}

On the first run dlt loads everything from initial_value; on every run after that it requests only what changed and appends with write_disposition="merge" if you set a primary key. See incremental loading.

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What does the generated Apphud Facebook Conversions API pipeline look like?

A standard dlt REST API pipeline — the same code you would write by hand, loading Connections/Integrations and Events (for mapping and configuration) from the Apphud Facebook Conversions API API into DuckDB:

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import dlt
from dlt.sources.rest_api import RESTAPIConfig, rest_api_resources

@dlt.source
def apphud_facebook_conversions_api_source(access_token=dlt.secrets.value):
    config: RESTAPIConfig = {
        "client": {
            "base_url": "https://graph.facebook.com/v15.0/",
            "auth": {"type": "api_key", "api_key": access_token, "name": "access_token", "location": "header"},
        },
        "resources": [
            {"name": "customers", "endpoint": {"path": "v1/customers", "data_selector": "customer"}},
            {"name": "webhooks", "endpoint": {"path": "webhook"}}
        ],
    }
    yield from rest_api_resources(config)


def load_apphud_facebook_conversions_api_to_duckdb() -> None:
    pipeline = dlt.pipeline(
        pipeline_name="apphud_facebook_conversions_api_pipeline",
        destination="duckdb",
        dataset_name="apphud_facebook_conversions_api_data",
    )
    load_info = pipeline.run(apphud_facebook_conversions_api_source())
    print(load_info)


if __name__ == "__main__":
    load_apphud_facebook_conversions_api_to_duckdb()

Run it with python apphud_facebook_conversions_api_pipeline.py. The agent iterates on this until it loads cleanly — you review and approve, rather than write it from scratch.

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How do I query Apphud Facebook Conversions API data in DuckDB?

dlt creates one table per resource. Query the loaded data with Python or SQL — or ask your agent to, through the MCP server's execute_sql_query tool.

Python (pandas DataFrame):

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import dlt

data = dlt.pipeline("apphud_facebook_conversions_api_pipeline").dataset()
df = data.customers.df()
print(df.head())

SQL:

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SELECT * FROM apphud_facebook_conversions_api_data.customers LIMIT 10;

See querying your data with dataset and exploring it in marimo notebooks.

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How do I deploy the Apphud Facebook Conversions API to DuckDB pipeline in production?

The pipeline runs locally, which is ideal for prototyping and one-off analysis. When you need it on a schedule, monitored on every load, and shared with your team, deploy the same dlt code on the dltHub platform — no infrastructure to maintain. The prompt above already ends with "run it on dltHub", so your agent can take it there directly.

• Deploy & schedule — run the pipeline as a managed job with automatic retries.
• Monitor — observable job queues, alerting, and load metrics for every run.
• Transform — promote raw Apphud Facebook Conversions API loads into governed, documented models.
• Visualize & share — explore data in notebooks and publish live dashboards instead of static screenshots.

Book a demo →

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What other destinations can I load Apphud Facebook Conversions API data to?

dlt loads into any of these — only the destination argument changes:

Set dlt.pipeline(destination="snowflake") and add credentials in .dlt/secrets.toml. On the dltHub platform the same pipeline runs against a managed Iceberg lakehouse. See the full destinations list.

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Next steps

• Ready for production? Book a demo of the dltHub platform →
• dlt LLM-native workflow docs
• REST API source reference
• Join the dlt community on Slack