Load Zeta Global data in Python using dltHub

In this guide, we'll set up a complete Authorization API data pipeline from API credentials to your first data load in just 10 minutes. You'll end up with a fully declarative Python pipeline based on dlt's REST API connector, like in the partial example code below:

Example code
@dlt.source
def zeta_global_live_id_graph_source(access_token=dlt.secrets.value):
    config: RESTAPIConfig = {
        "client": {
            "base_url": "https://api.zetaglobal.net/ver2/",
            "auth": {
                "type": "Basic",
                "token": access_token,
            },
        },
        "resources": [
            "report", "oauth/ro", "campaigns"
            ],
    }
    [...]
    yield from rest_api_resources(config)


def get_data() -> None:
    # Connect to destination
    pipeline = dlt.pipeline(
        pipeline_name='zeta_global_live_id_graph_pipeline',
        destination='duckdb',
        dataset_name='zeta_global_live_id_graph_data', 
    )
    # Load the data
    load_info = pipeline.run(zeta_global_live_id_graph_source())
    print(load_info) 

Why use dlt to generate Python pipelines?

• Accelerate pipeline development with AI-native context
• Debug pipelines, validate schemas and data with the integrated Pipeline Dashboard
• Build Python notebooks for end users of your data
• Low maintenance thanks to schema evolution with type inference, resilience and self-documenting REST API connectors. A shallow learning curve makes the pipeline easy to extend by any team member
• dlt is the tool of choice for Pythonic Iceberg Lakehouses, bringing mature data loading to Iceberg with or without catalogs

What you’ll do

We’ll show you how to generate a readable and easily maintainable Python script that fetches data from Zeta Global's API and loads it into Iceberg, DataFrames, files, or a database of your choice. Here are some of the endpoints you can load:

• Report: Provides reporting functionality.
• OAuth: Handles authorization including bearer tokens.
• Campaigns: Manages campaigns and related operations.
• Subscribers: Manages subscriber information and activities.
• Notifications: Handles push notifications and in-app messages.

You will then debug the Authorization API pipeline using our Pipeline Dashboard tool to ensure it is copying the data correctly, before building a Notebook to explore your data and build reports.

Setup & steps to follow

💡
Before getting started, set up a virtual environment (instructions) and install the dlt workspace:
uv venv && source .venv/bin/activate
uv pip install "dlt[workspace]"

Now you're ready to get started!

1. Install the dlt AI Workbench

   Configure the workbench for your coding assistant:

   Copy
   dlt ai init --agent <your-agent> # <agent>: claude | cursor | codex

   This installs project rules, a secrets management skill, appropriate ignore files, and configures the dlt MCP server for your agent.

   Learn more about the dltHub AI Workbench and setup details for each assistant →

2. Install the rest-api-pipeline toolkit

   The AI Workbench provides different toolkits for each phase of the data engineering lifecycle. To start you need to install the rest-api-pipeline toolkit:

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   dlt ai toolkit rest-api-pipeline install

   This loads different skills and contexts about dlt the agent uses to build the pipeline iteratively, efficiently, and safely. Importantly, it does not need to ask you for credentials directly. In dlt, API credentials are provided via a secrets.toml file (learn more about secrets management →), and the agent should use the MCP tools to see their shape and detect misconfigurations. It never needs to access the file directly.

   Learn more about the rest-api-pipeline toolkit →

3. Start LLM-assisted coding

   Here's a prompt to get you started:

   Prompt
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   Use /find-source to load data from the Zeta Global API into DuckDB.

   The AI Workbench rest-api-pipeline toolkit takes over from here — it reads relevant API documentation, presents you with options for which endpoints to load, and then follows a structured workflow to scaffold, debug, and validate the pipeline step by step.

4. View the result

   After the rest-api-pipeline workflow has finished, you will end up with a working REST API source with validated endpoints and a pipeline that writes data into a local dataset you have inspected and verified.

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   > python zeta_global_live_id_graph_pipeline.py
   Pipeline zeta_global_live_id_graph load step completed in 0.26 seconds
   1 load package(s) were loaded to destination duckdb and into dataset zeta_global_live_id_graph_data
   The duckdb destination used duckdb:/zeta_global_live_id_graph.duckdb location to store data
   Load package 1749667187.541553 is LOADED and contains no failed jobs

   By launching the Pipeline Dashboard, you can see various information about the pipeline and the loaded data

   • Pipeline overview: State, load metrics
   • Data's schema: tables, columns, types, hints
   • You can query the data itself

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   dlt pipeline zeta_global_live_id_graph_pipeline show

Running into errors?

Consult with your account representative to enable certain functionalities before use. Ensure the application meets requirements for push notifications and user permissions on Android 13+. The SDK uses a polling mechanism for in-app messages, and there may be delays in the deletion of profiles and events. Rate limits apply to API calls.

Next steps

You can go to the next phases of your data engineering journey by handing over to other toolkits of the dltHub AI Workbench:

• data-exploration — Build custom notebooks, charts, and dashboards for deeper analysis with marimo notebooks.
• dlthub-runtime — Deploy, schedule, and monitor your pipeline in production

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dlt ai toolkit data-exploration install
dlt ai toolkit dlthub-runtime install

Or explore the following resources for more information:

• How to deploy a pipeline
• How to explore your data in marimo Notebooks
• How to query your data in Python with dataset