Criteo retail media Python API Docs | dltHub

Criteo Retail Media API provides a suite of tools for advertisers to create, launch, and monitor media campaigns across platforms. The REST API base URL is https://api.criteo.com/<version>/retail-media/ and all requests require a Bearer token obtained via OAuth 2.0 flow.

dlt is an open-source Python library that handles authentication, pagination, and schema evolution automatically. dlthub provides AI context files that enable code assistants to generate production-ready pipelines. Install with uv add "dlt[hub]" and start loading Criteo retail media data in under 10 minutes.

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What data can I load from Criteo retail media?

Here are some of the endpoints you can load from Criteo retail media:

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How do I authenticate with the Criteo retail media API?

Criteo uses OAuth 2.0 to generate a Bearer token, which must be included in the Authorization header of all API requests as 'Authorization: Bearer <access_token>'.

1. Get your credentials

1. Log in to the Criteo Partner Dashboard (https://partners.criteo.com). 2. Navigate to the My Apps section. 3. Select your desired application or click the + button to create a new one. 4. In the application settings, click Create new key. 5. A text file containing your API Key (client_id) and API Secret (client_secret) will be automatically downloaded. Store this file securely, as the API Secret cannot be retrieved again from the dashboard.

2. Add them to .dlt/secrets.toml

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[sources.criteo_retail_media_source]
client_id = "your_api_key_from_downloaded_file"
client_secret = "your_api_secret_from_downloaded_file"

dlt reads this automatically at runtime — never hardcode tokens in your pipeline script. For production environments, see setting up credentials with dlt for environment variable and vault-based options.

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How do I set up and run the pipeline?

Set up a virtual environment and install dlt:

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uv init
uv add "dlt[hub]"

1. Install the dlt AI harness:

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uv run dlthub ai init --agent <your-agent> # <agent>: claude | cursor | codex

This installs project rules, a secrets management skill, appropriate ignore files, and configures the dlt MCP server for your agent. Learn more →

2. Install the rest-api-pipeline toolkit:

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uv run dlthub ai toolkit install rest-api-pipeline

This loads the skills and context about dlt the agent uses to build the pipeline iteratively, efficiently, and safely. The agent uses MCP tools to inspect credentials — it never needs to read your secrets.toml directly. Learn more →

3. Start LLM-assisted coding:

Use /find-source to load data from the Criteo retail media API into DuckDB.

The rest-api-pipeline toolkit takes over from here — it reads relevant API documentation, presents you with options for which endpoints to load, and follows a structured workflow to scaffold, debug, and validate the pipeline step by step.

4. Run the pipeline:

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uv run python criteo_retail_media_pipeline.py

If everything is configured correctly, you'll see output like this:

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Pipeline criteo_retail_media_pipeline load step completed in 0.26 seconds
1 load package(s) were loaded to destination duckdb and into dataset criteo_retail_media_data
The duckdb destination used duckdb:/criteo_retail_media.duckdb location to store data
Load package 1749667187.541553 is LOADED and contains no failed jobs

Inspect your pipeline and data:

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uv run dlthub show

This opens the Pipeline Dashboard where you can verify pipeline state, load metrics, schema (tables, columns, types), and query the loaded data directly.

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Python pipeline example

This example loads /accounts and /campaigns from the Criteo retail media API into DuckDB. It mirrors the endpoint and data selector configuration from the table above:

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import dlt
from dlt.sources.rest_api import RESTAPIConfig, rest_api_resources

@dlt.source
def criteo_retail_media_source(client_id=dlt.secrets.value):
    config: RESTAPIConfig = {
        "client": {
            "base_url": "https://api.criteo.com/<version>/retail-media/",
            "auth": {"type": "bearer", "token": client_id},
        },
        "resources": [
            {"name": "retailers", "endpoint": {"path": "accounts/{accountId}/retailers", "data_selector": "data"}},
            {"name": "campaigns", "endpoint": {"path": "accounts/{accountId}/campaigns", "data_selector": "data"}}
        ],
    }
    yield from rest_api_resources(config)


def get_data() -> None:
    pipeline = dlt.pipeline(
        pipeline_name="criteo_retail_media_pipeline",
        destination="duckdb",
        dataset_name="criteo_retail_media_data",
    )
    load_info = pipeline.run(criteo_retail_media_source())
    print(load_info)

To add more endpoints, append entries from the resource table to the "resources" list using the same name, path, and data_selector pattern.

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How do I query the loaded data?

Once the pipeline runs, dlt creates one table per resource. You can query with Python or SQL.

Python (pandas DataFrame):

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import dlt

data = dlt.pipeline("criteo_retail_media_pipeline").dataset()
sessions_df = data.retailers.df()
print(sessions_df.head())

SQL (DuckDB example):

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SELECT * FROM criteo_retail_media_data.retailers LIMIT 10;

In a marimo or Jupyter notebook:

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import dlt

data = dlt.pipeline("criteo_retail_media_pipeline").dataset()
data.retailers.df().head()

See how to explore your data in marimo Notebooks and how to query your data in Python with dataset.

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What destinations can I load Criteo retail media data to?

dlt supports loading into any of these destinations — only the destination parameter changes:

Change the destination in dlt.pipeline(destination="snowflake") and add credentials in .dlt/secrets.toml. See the full destinations list.

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Next steps

Continue your data engineering journey with the other toolkits of the dltHub AI harness:

• data-exploration — Build custom notebooks, charts, and dashboards for deeper analysis with marimo notebooks.
• dlthub-platform — Deploy, schedule, and monitor your pipeline in production.

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uv run dlthub ai toolkit install data-exploration
uv run dlthub ai toolkit install dlthub-platform

• How to deploy a pipeline
• How to explore your data in marimo Notebooks
• How to query your data in Python with dataset
• Join the dlt community on Slack